I have a passion for ideas and digital experiences, story telling and product innovation. I'm inspired and excited by what's new and emerging. Creative direction is part of the job, but I also believe in rolling up my sleeves to concept. I believe that nurtured talent creates not only great work but also great people.

While one part of my job is to creatively lead & mentor, the other is all about the work. It's about creating meaningful, valued engagements with people in the precise moment that matters to them and in turn connecting them to the product, service or brand that meets their need. Brands need ideas that can touch minds, hearts and – most importantly – the very inner strings of human behaviour. Brands must become a natural contributor to culture, not an interruption to it.

Creative & Design Direction
Brand Building & Communication
Product & Service Design 

Email: cyril[@]
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Honors & Awards 
Cannes Lions - 1 Bronze, 1 Finalist
Bafta -  2 Nominations
Webby Awards - 9 Honors, 4 Finalist
D&AD - 1 Wood pencil, 1 Finalist
LIA - 1 Silver
The One Show - 1 Merit winner
Art Directors Club - 1 Merit winner
Lovie Awards - 1 people choice, 2 bronze
IPA - 1 Silver, 1 Best Dedication to Effectiveness
Spikes Asia - 1 Bronze
Eurobest - 4 Win
BIMAS - 2 Win
IMA - 2 Win, 3 Best in show, 2 Outstanding achievement
FWA - 1 Site of the Month, 12 Site of the day 5 Mobile of the day
Adobe Cutting Edge award - 2 Win
Epica award - 2 Bronze
Davies - 2 Gold, 6 Silver
Digital Out of Home Awards - 1 Best in show
NMA - Campaign of the Month
NMA Effectiveness - 2 nominations
W3 Awards - 1 Best in show, 3 Gold, 1 Silver
Marketing Society Awards - Best Digitally Led Marketing Campaign