This year, Awwwards decided to bring together some of the most innovative web projects; websites which stand out for their
innovation and execution. The series of incredible sites are compiled into this book of 'experiences' in which the biggest,
most important agencies from around the world share their creative processes and their solutions to some of the most
common issues regarding usability, performance, accessibility, responsive design, etc.
And the 100 McDonald’s Moments has been picked to be one of the 17 case studies.