If you want to see more of my work dig in the following projects, films, print ads...
Nikon Z7 global launch
INTEGRATED GLOBAL CAMPAIGN
A celebration of the photographer’s ability to see what others can’t, and position Nikon Z7 as the perfect partner to capture their vision: an entirely new camera system that proves to be ready for any situation, any occasion, any possibility.
McDonald's Saver Menu
To advertise how small the prices are on the McDonald’s menu and how each item are still packed with flavours we played with the product size, using the line: Big tastes. Small prices. Each scene was created around the product as a celebration of its small price and great taste. The price was deliberately scaled-down, and the product made to look huge.
Nestlé Reverse recipes
TV & DIGITAL FILM
Recipe videos all have the same formula: they start at the beginning and present a series of chronological steps. The problem is that the start of a recipe is boring, and the step-by-step instruction takes away from the magic of the process. We have created reverse recipes, starting with a beautifully-cooked meal, and showing the exciting parts of the cooking, all in reverse.
The Well of Hope
EXPERIENTIAL & PR
An installation and MENA campaign raising the issue about the worldwide water crisis and enabling the public to do something about it.
Rihanna faced a challenge: how do you launch an album when people aren't buying albums anymore? We sow an opportunity to change how fan experience her music and redefine how they experience a concert.
Big Mac Mind tests
Can anyone resist the power of the Big Mac?
We created a series of experiments that would put our own marketing to the test and transform our message from straight advertising to engaging content.
Everyone has a Big Mac part of their brain. They just don’t know about it. We started by testing our theory on unsuspecting members of the public. Filmed with hidden cameras to record their true reactions, the results showed that just the sight of the Big Mac is enough for people to lose their ability to focus on what people actually look like. 88% of the public were distracted.